Designer architects are not always designing architecture!
Designer is a familiar label. It’s tagged to many products. Advertising agencies like this word. Why? Because it adds value. A ” designer ” product seems more desirable. If we value the product more we will pay more for it.
Ad agencies use another key word. “The creative”. The respected figure in the room. For he or she is the one who creates the vital idea. Words images and music combine in the advert. But they must combine around intellectual content . With no vital intellectual spark there is nothing to publish.
Our personal relationship with the creative.
We want such products because they link us to creatives. So we buy a personal relationship too. Therefore when we buy we link ourselves to an alternative lifestyle. Creativity is often recreational. So we pay designers to have fun! Therefore creating for a living is attractive. This is the reason to be a “creative”. We like to call ourselves a writer, a painter, a musician, an architect? How we earn is often our main identity. And we want our identity to be attractive.
Just specify the bubbles?
Designer architects specify designer products. An example is this bath. The obvious question is “what type of bath?” This bateau is the answer. But architects who design architecture ask more questions. This is because many answers enrich architecture. The second question is “where shall we put it”. A third question “how can bathers enjoy more than just bubbles?” The answers are shown here. The architect places the space with the bath at an external wall. So this space can have a window with a view. The chosen external wall is private. Because it faces the garden not the drive way. So bathing can be private. But it can also be done in the tranquil garden atmosphere. Thanks to that big window. This architect does more than just specify.